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Marketing of the products of the Winery is divided into three principal
markets, namely: private, local and export.
Private Clientele:
There is nothing more satisfying than to meet personally with those individuals
who imbibe the wine you produce ….. and to see the signs of satisfaction. The
Winery invests a great deal of effort in developing a bond with
private clientele - the same clientele that heard our story, sampled our wines
and were intoxicated by them.
By way of private occasions, tasting and sales in the Winery, we have opened
the "gates" of our winery and introduced our wines to the private sector and
intend to continue doing so during 2007.
It is possible to purchase Pelter Winery products by telephone orders through
Nir Pelter, mobile phone number: +972-52-8666385.
In addition, it is also possible to visit the Winery, to see, taste and
purchase, by prior arrangement with the winemaker – Tal Pelter, mobile phone
number: +972-52-8666384
Export:
The export market permits the Winery to grow in quantity while still retaining
personal contact with the local and private sector. During 2005, the Winery
conclude its first export transaction of any nature - to Denmark. A small, but
meaningful opening to the European market. During 2006, the intention and
expectation are to expand our export to additional European customers as well
as to the United States and Canada.
Local Market:
The Winery devotes a great deal of effort in identifying and marketing to
appropriate local trade. In light of the limited quantity of our wines, a
decision was taken to market our products strictly to wine shops that are
known for their expertise in evaluating and featuring quality wines and to
exclusive restaurants, which provides fine wines to connoiseurs who appreciate
combining quality wine with a gourmet meal. During 2006, the Winery
expanded its marketing activities from the greater Tel-Aviv area to Jerusalem,
Haifa, Eilat and the Galilee.
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